What is the 30% Club?

Founded by Baroness Helena Morrissey in November 2010 and globally led by Ann Cairns from Mastercard, the 30% Club is a campaign group of CEOs and Chairs taking action to increase gender diversity at board levels.

The Club aims to improve organizational culture and inclusion by developing a diverse pool of talent for all businesses through the efforts of their CEO and Chair members. It supports voluntary diversity targets aimed at realizing meaningful, sustainable change (i.e. does not support mandatory quotas).

Why 30% matters?

30% is the relevant point at which it is said that “a large minority can make a difference, even if it is still a minority”.

As per Rosabeth M. Kanter (1), critical mass is the theory that women and racial or ethnic minorities are unlikely to have an impact in the boardroom until they grow from a few tokens into a considerable minority of the board.

1) Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change

Strategic Pillars


CEOs and Chairs as members to
scale it faster.


Those with Power to drive


Future Women


The campaign seeks to encourage organizations to treat diversity like any other business objective and asks members to commit to:

  • Measure their baseline.

  • Setting a 30% aspirational target at board level.

  • Driving progress towards that target.

Benefits for Joining the Club

  • International Platform where diverse teams, universities, members, organizations collaborate in six continents and building up lessons learned
  • It gives a Visibility
    under a standardized goal to achieve a minimum of 30% gender parity in different positions.
  • Access to Global Forums for understanding different points of view and forging relationships. (ie: Women’s Forum, UN Global Compact, UN Women)
  • Offers a strong Network of highly talented professionals across different backgrounds, cultures, positions
  • Provides Learning Programs
    to establish cross functional mentoring and sponsorship schemes.
  • Offers Online Platforms for publishing best practices and updated information to promote diversity


30% Club Mexico Chapter Launch

December 02 – 9:00 AM