Why 30% matters?

30% is the relevant point at which it is said that “a large minority can make a difference, even if it is still a minority”.

As per Rosabeth M. Kanter (1), critical mass is the theory that women and racial or ethnic minorities are unlikely to have an impact in the boardroom until they grow from a few tokens into a considerable minority of the board.

1) Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change

Strategic Pillars


CEOs and Chairs as members to
scale it faster.


Those with Power to drive


Future Women


The campaign seeks to encourage organizations to treat diversity like any other business objective and asks members to commit to:

  • Measure their baseline.

  • Setting a 30% aspirational target at board level.

  • Driving progress towards that target.

Contact Us

Want to get in touch? We’d love to hear from you.